Dear people in the Public Relations field,
I applaud your work in getting the word out about your clients' events, accomplishments and so on. However, PROOFREAD! You may think that you never make a mistake, always have the correct date and format, and never make a typo, but you are wrong in that assumption. There is no shame in proofreading, I promise. No one will look down on you for taking the extra minute to look over your press release to ensure accuracy, they will, however, look down on you for multiple mistakes in your press releases. If you want anyone to take you seriously, proofread!!
Do us all a favor and double check that your day and date match, that your event does not begin at 3:30 a.m. and end at 5 p.m., and, for goodness sake, if you want to send an important press release about the concerning lung cancer epidemic, don't accidentally type "lunch cancer". The serious tone of your writing will take a turn for the worse when the reader begins to giggle upon reading your horrible mistake!
Sincerely,
Ashley
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